Caleb Stacy

Senior Content Designer

Content Strategy · Trust & Safety · AI Tools · VR + Mobile · Experimentation

Experience

Trust & Safety and Connections · Meta Horizon · VR + Mobile

2025–Present

•Co-developed a just-in-time education framework that replaced intimidating legal modals with contextual guidance, increasing new-user engagement by 13% and retention by 7%
•Built an AI-powered content design agent encoding senior expertise across 5 products—58 designers adopted it in the first month, returning an estimated 138–250+ hours of productivity
•Simplified legal notices and moderation content in partnership with legal teams, removing text walls and aligning language across VR and mobile ahead of a critical platform milestone
•Created an error messaging framework that reduced travel failure rates by 36–37% across mobile and VR
•Redesigned invite and group travel flows end-to-end across VR and mobile, introducing clearer CTAs, confirmation states, and capacity notices
•Led Content Design Flash, hosting live cross-org discussions, and ran AI adoption workshops in VS Code

Connections · Meta Horizon · VR + Mobile · Promoted after earning the highest performance rating

Oct 2022–2024

•Defined the content strategy and metadata framework for the platform's cross-world navigation system, presented at the company's annual keynote and adopted as a scalable pattern across platforms and languages
•Led content design for Portal, redesigning the discovery and travel experience and launching it at Connect 2024
•Led content design for Core Loop on the mobile app redesign, writing flows for quests, events, and world discovery that drove a 14.5% increase in weekly retention
•Redesigned sharing flows across 47 touchpoints, improving completion rate by 46%
•Unified content across party and group calling experiences on VR and mobile, contributing to a 39.6% increase in active session time
•Built the first content experimentation program across the Connections subpillar, leading 35 content designers and running cross-functional workshops
•Named a key social feature that drove a 10.8% increase in time spent and improved discovery metrics

Oct 2021–Oct 2022

•Translated complex microbiome science and clinical data into clear, accessible member-facing content
•Designed end-to-end content for health journeys, helping members understand personalized recommendations rooted in gut biology and genetics

Apr 2021–Oct 2021

•Wrote content for enterprise communication products spanning voice, video, chat, and contact center
•Collaborated with product and engineering teams to simplify complex telephony workflows for business users

Army Logistics University, West Virginia University, Virginia Commonwealth University

2014–2021

•Spent seven years designing courses and developing curriculum, teaching complex writing and communication concepts to audiences ranging from Army officers to undergraduate poetry students
•Trained professionals to translate high-stakes, complex information into clear, straightforward language
•Led a page-design team for a nationally recognized online literary journal, training undergraduates in HTML/CSS and ensuring content standards across publication cycles

Virginia Commonwealth University

2018

West Virginia University

2014