About

Caleb Stacy

Caleb Stacy

Senior Content Designer at Meta

At Meta, I lead content design across Trust & Safety and Connections on Horizon, where I've shaped product strategy, co-developed education frameworks that drove double-digit lifts in retention and first-world visits, and simplified complex legal and integrity flows ahead of critical platform milestones.

Beyond product work, I build things that help other content designers do better work — I built our org's first experimentation program (leading 35 CDs and running cross-functional workshops), created one of the first domain-specific AI agents for content design (used by 58 CDs in its first month, returning an estimated 138–250+ hours of productivity), led AI adoption workshops in VS Code, and run Content Design Flash, where I host live discussions connecting CDs across the org.

Previously, I was UX Writer at Digbi Health, translating complex microbiome science into clear member experiences. Before that, I was a UX Writer at 8x8, working on enterprise communication products.

Before content design, I spent seven years teaching writing and communication—designing courses, developing curriculum, and helping people translate complex ideas into clear language. That foundation shapes how I approach content systems today.

I hold an MFA in Creative Writing from Virginia Commonwealth University. That background in narrative and voice continues to inform how I approach content systems—every interface tells a story, and my job is to make sure it's one users want to be part of.

Areas of expertise

Content Strategy

Systems thinking, information architecture, progressive disclosure, content frameworks that scale across products and languages.

Trust & Safety

Moderation flows, policy communication, travel restrictions, integrity systems, empathetic messaging for sensitive situations.

AI Systems

Building domain-specific AI agents, encoding institutional knowledge, creating tools that multiply team capacity and enable new workflows.

Legal Simplification

Transforming compliance requirements into clear, user-friendly content. Partnering with Legal, Privacy, and Policy teams.

Leadership

Cross-functional alignment, stakeholder management, experimentation programs, facilitating design workshops, mentoring content designers.

Systems Thinking

Content architecture, terminology systems, canonical language frameworks, cross-platform coherence.

Experience

Meta

2022 – Present

Senior Content Designer, Horizon

Digbi Health

2020 – 2022

UX Writer

8x8

2019 – 2020

UX Writer

Teaching

2015 – 2022

Professor of Writing & Communication (Army Logistics University, WVU, VCU)

Education

MFA in Creative Writing

Virginia Commonwealth University